"You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
R. Buckminster Fuller
Architect and Systems Theorist
Framework for a Revolution
VIVRE All-Stars is an exciting, market-based, behaviour change solution inspired by the global challenges we face, and the opportunity to capitalise on emerging technology and social innovation to reduce emissions, advance the supply and demand for sustainable commerce, and mobilise capital for sustainable development to help bridge the transition to a more vibrant, prosperous and sustainable world.
The marketplace architecture delivers a global action plan to capture the attention and imagination of the world, with a local implementation strategy to reach and engage mass participation, build cultures of care, inclusiveness and belonging, and drive a “just-in-time” cultural shift to impact global systems change at marketplace speed and scale, without the constraints of government policy and bureaucratic process.
Commerce is the most responsive system on the planet.
VIVRE is delivered through the vehicles of event media, rewards-based shopping, impact investing on a multi-sided platform that provides people and business with the resources and incentives to learn together, create and share content, reimagine what is possible, access better choice resources, build long-term relationships, and mobilise impact capital to co-create a future based on shared values and shared purpose.
MEDIA
Multi-year, multi-channel event delivered as a cosmic challenge
Purpose: Mobilise and engage the collective/mainstream for sustainability.
VIVRE All-Stars brings people and business together in a team challenge to sustain life on Earth, and in space. It is delivered in a reality series format with the mission to change the global narrative to focus long-term on positive futures and keep sustainability and social impact high on the world’s agenda. Add in a stellar cast of futurists, leaders, astronauts, innovators and influencers, sports heroes and superstars and you have an epic media event.
The format is designed to deliver a program of weekly engagement activities to build awareness, engage the participation of diverse audiences, provide interaction with VIVRE Vanguard leaders, and drive traffic across the business base.
The challenge takes place on two levels: Firstly, it is a challenge for co-creation, a revolution of humanity empowering everyone with a voice and agency to be part of something bigger than ourselves, to collectively envision the world we want to live in. Secondly, it challenges each one of us to be better: to dream, to create, to take action and take steps to progressively transform our homes, lifestyles and business operations to make the vision of a better world a reality.
MARKETPLACE
Marketplace of sustainable information and rewards-based resources
Purpose: Make the sustainable choice easier and more rewarding to a B2B2C market.
The challenge drives participation across a sustainability marketplace that links an existing marketplace of rewards-based resources with VIVRE’s better choice platform to maximise impact and provide Voyagers with an end-to-end solution, online and in-store.
Whilst the media provides a masterclass on the global storyline and takes Voyagers on journeys far into the future, a program of weekly engagement activities brings them back down to Earth to everyday reality to take action to change behaviour and make an impact, at home, at work, in the marketplace and communities.
Each week VIVRE Vanguard leaders deliver a program of content rich information, practical “how-to” ideas and inspiration and rewards-based resources to learn what they need to know and do to become more sustainable and use their buying power to purchase responsibly, drive the growth of sustainable brands, influence supply chains, create wealth and invest ethically.
FIN-TECH
Multi-channel loyalty program, impact investment fund and VIVRE cryptocurrency
Purpose: Build a shared value stakeholder economy.
Participation in the challenge is rewarded with a range of tangible and intangible incentives. Through the spirit of inclusivity and belonging to a team with a shared purpose, to the emotional empowerment of hope and inspiration, and the feel-good factor of taking action and making an impact. It is also incentivised financially through VIVRE’s shared value economic model that delivers multiple levels of incentives to financially reward Voyager engagement, transactional and behaviour change activities and, in the process, provide everyone with capital to seed and scale sustainable innovation, and build a values-aligned investment portfolio, every day for life. For business, the model delivers a consumer facing program to reward customer loyalty and drive a social impact fund to champion the communities in which they operate.
ANALYTICS
Multi-capital metrics and reporting framework
Purpose: Continually measure impact and report on progress.
A whole-systems analytics framework redefines capital and puts an economic value on what can be measured, based on a range of multi-capital metrics, including participation, reputation, behaviour change, human, environmental and economic etc., to deliver a live planetary scoreboard to report on progress throughout the challenge and conduct success evaluations to tally results and measure the impact of each mission at the local, national and global level against the Global Goals and provide all Voyagers and Light-Workers with customised data insights to tally results, measure progress and share their achievement.
The findings from each mission will also provide evidence-based data to feed into the design of strategies, targets and milestones for each annual challenge.
Decentralised Distribution
The marketplace framework is delivered in a scaleable, replicable and culturally flexible format, distributed via media syndication and VIVRE’s Light-Force network of sustainability and social influencer affiliates who manage and promote the event and business platform at national and local levels.
The event format is also designed for multi-level sponsorship offering partnership opportunities at the global, national and local levels to allow all sizes of business to sponsor the event in their communities.
